The home of music you actually want to hear.

We still have real, live, local DJ's!

Starting the mornings with a jolt to the soul,

THE AM X with Branden, Bailey and Bobbitt.
If they can't wake you up...then no one can.
Then get your fill of the old school with
THE LOST X LUNCH hosted by Jackson.
And on Sundays, Dr. Dan plays LOCAL music from 10 to midnight.
New Rock 104.9 THE X is locally owned by Steve Butler (man of mystery).
He actually lives in Fayetteville. We love to help out our community
and help our listeners get through the day
with the best and newest rock around.
The X is the ONLY station that plays local bands' music in regular rotation,
and we're proud of it.
That makes the X unique.
And uniquely responsive to you, our listeners.
We're all about Alternative Rock, new and old,
local, national and worldwide.
Stop by sometime, or better yet, look around,
you'll see us out and about all over NWA.

Office: 479 582 3776 / Listener line: 479 582 1049